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VAT on e-sales abroad – companies and individuals

I run a company that sells online content (blog posts, website content, articles, press releases, etc. – basically written content). All my work is done, ordered, delivered, etc. exclusively online and clients are dealt with (and orders delivered) via email. My accounting software is telling me I am close to the threshold for VAT registration. Over half of my income is from abroad (mainly outside EU, but some from EU countries). I am assuming that all my sales to countries outside the EU are VAT free – does this include if the sales are to individuals persons as well as companies? The same goes for EU sales – if an EU client company is registered for VAT in their own country, I am assuming this has to be VAT charged; but what about an individual person in an EU country (a client that is not a “company”)? Any UK tax guidance would be gratefully appreciated.

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